About Us

Who We Are

The creation of Primadona Worldwide Sdn Bhd resulted from the desire of its founder, Dato' Dr Sarimah Ahmad to share the health giving benefits of botanically based supplements with the community.

Following the unprecedented success of the company in the Malaysian market in the first year of operations, the firm has successfully expanded its customer base in various international markets such as Singapore, Brunei, Indonesia, South Korea, The UAE, Japan, China, Hong Kong and Macau.

Our Team

The principal team members have been instrumental in developing the regional market for our innovative botanically based supplements since the company was formed in September 2012. Their collective skill sets and experience has convinced the team of the benefits and even greater growth potential of this novel 21st century approach to healthcare maintenance.


Dato' Dr Hajah Sarimah Ahmad
Founder and Chairman of the Board

A celebrated primadona of the Malaysian silver screen, Dato' Dr Hajah Sarimah Ahmad's meteoric rise to stardom started with her first film role in Ali Baba Bujang Lapok. She made her mark as an icon of the Malay film industry during its heyday at the Jalan Ampas Studio in Singapore by possessing an enviable combination of an amazing talent for acting, elegance and rare natural beauty.

Presently, in addition to being blessed with a loving family of children, grandchildren and great grandchildren, Dato' Dr Hajah Sarimah Ahmad is still actively contributing towards the business expansion of Primadona Worldwide Sdn Bhd, as well as supporting Persatuan Karyawan Malaysia in her capacity as its Honorary Chairman since 2011.


Musharuddin Mohd
President / Chief Executive Officer

Mr Musharuddin has been involved in the local and international multi level marketing industry for more than two decades and in addition to specializing in systems development and business networking, he had also been directly involved in the management of healthcare products in Indonesia and the Philippines.

His reputation and credibility have made him widely known and well respected among regional industry players. Besides his primary role as President and Chief Executive Officer of Primadona Worldwide Sdn Bhd, En Musharuddin also owns an Ozone treatment facility in Kota Damansara.



Dr Mohd Nizar Zakaria
Executive Director / Medical Director

After obtaining his MBBS from The University of Adelaide, Dr Nizar was appointed as a medical product specialist by an international pharmaceutical firm prior to being employed as a medical development officer by one of Malaysia's biggest private healthcare services provider.

He is well known as a professional trainer and consultant in the fields of healthcare and occupational safety and health. He is certified by the Malaysian Ministry of Health as a Food Handler's Course trainer apart from being recognized as a Chemical Health Risk Assessor by the National Institute of Occupational Safety and Health (NIOSH). In addition, Dr Nizar is an accredited HRDF trainer and recognized as an industrial coach by the Malaysian Department for Skills Development for the National Dual Training System.

Presently Dr Nizar is the executive director of Primadona Worldwide Sdn Bhd, a Malaysian company spearheading the development of the world's first health supplement produced with the innovative Synergistic High Absorption Formulation Technology.


Mazlan Mohd
Director of Finance

Having amassed a wealth of experience in the property development and petrochemical industries, Mr Mazlan then immersed himself in the luxury automotive marketing sector for the best part of two decades.

His meticulous nature and attention to detail proved to be useful attributes during his subsequent engagement in handling international financial matters. He is presently responsible for managing Primadona Worldwide's finances in his capacity as its Director of Finance.